Marketing & Communications
We use marketing tools to communicate, engage, acquire and convert. We watch trends and find the avenues that meet students where they are. You’ll see GCC marketing and advertising efforts in print, social media, mobile environments, even ambient media.
We serve the institution’s strategic goals, and consult with individual departments as an in-house marketing resource. If you have questions about marketing a program, event, activity or course, visit our office or read our "Marketing Made Easy" guide (.pdf).
Brand Standards & Logos
Please contact our office for high resolution, .eps versions of the GCC logos.
|Main logo, GIF, 5kb,350x101, transparent background||North logo GIF,6KB; 419x100; transparent background|
|Main logo, black, GIF, 4KB; 350x101; transparent background||North logo, black GIF, 6KB; 419x100; transparent background|
|College name, one line, GIF, 3KB; 580x29; transparent background||North College name, one line, GIF, 4KB; 717x29; transparent background|
|Gaucho figure/logo, color, GIF, 9KB; 400x163; transparent background||Gaucho figure/logo, black, GIF, 9KB; 400x163; transparent background|
|Gaucho logotype, color, GIF, 7KB; 400x115; transparent background||Gaucho logotype, black GIF, 7KB; 400x115; transparent background|
|Gaucho figure, color, GIF, 8KB; 300x282; transparent background||Gaucho figure, black, GIF, 8KB; 300x282; transparent background|
Crisis Communication and Emergency Management
In the midst of an emergency, College Advancement staff serve as Public Information Officers (PIO) to coordinate emergency communications with Public Safety officers and to implement Emergency Response Plan procedures. We distribute emergency messaging to staff and students using several tools, including:
- Alertus beacon system (on campus)
- Rave MEMS alert (email and text)
- Social Media
Special events at GCC communicate our growth and build a positive image for the college. Since they often require significant coordination of details, we help academic and administrative departments host facility grand openings, student and faculty events and employee recognition celebrations. For assistance, see our Event Checklist, or contact our office to request event support.
Graphic Design and Photography
You’ve seen our graphic design work on theatre posters, art show postcards, athletics programs, parking lot banners, and the campus map – just to name a few items. In fact, each year we fulfill nearly 400 requests for print and electronic graphic design services.
Our office maintains an online photo archive on Flickr. The photos posted on Flickr are available for general campus use.
As available and with notification two weeks ahead of time, we will photograph significant events on campus. Submit a project request for photography or graphic design services.
Along with the Computer Applications team in IT, College Advancement manages much of the content on the College's public-facing website, including copy, graphic design and video. We determine new systems integration and make constant improvements to the user experience on our website. But we don’t do this alone! Along with a team of faculty who serve as an implementation review team, we also train department staff members to write SEO-optimized web content.
To become a content editor for your department, contact our office or submit a project request.